189: Ari Kaplan, the founder of Lawcountability and a legal industry analyst, will be discussing how lawyers are leveraging technology to raise their profiles.

After nearly nine years practicing with large law firms in New York City, Ari Kaplan, the founder of Lawcountability, has become a leading industry analyst in the legal community. He was named to the inaugural Fastcase 50, has been the keynote speaker for events in Australia, Canada, the United Kingdom, and throughout the U.S., and has shared ideas with students and professionals worldwide. Named a “Law Star” by LawCrossing, Kaplan provides law-related ghostwriting for a number of companies, firms and individuals in the legal industry. He has served as a member of the Law Technology News Editorial Advisory Board and serves on the Board of Editors for ALM’s Marketing the Law Firm and Legal Tech. Ari is the founder of Lawcountability, a cloud-based software platform and iPhone app that helps lawyers and law students leverage technology to raise their profiles. He is also a former practicing attorney, author, and legal industry analyst.

Listen to the podcast

Fail fast to succeed faster

Ari shares that he started a webinar series called 30-minute Thursdays. He took all of the “failures” from that venture to create Lawcountability.

Tell us something good

Ari tells us about his interview series called “Reinventing Professionals.”
Hear Ari describe the creation of Lawcountability, a system that incorporates accountability in to business development. He tells us that there are almost 900 subscribers currently.

What’s on your desk?

Ari coaches attorneys one-on-one and will often send those potential coaching clients to Lawcountability and his books to move them forward.
Ari helps attorneys find their “why.”

Favorite Resource

AudioAcrobat
Freshbooks
Ari has a variety of editorial calendars to use all of which can be found here.

Favorite Books:

The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Career Guides) This book is designed to help you harness your potential for business development and empower your legal career from law school through partnership. It provides techniques for defining your personal brand, leveraging your creativity and maximizing your success. Rainmakers, PR experts, elected officials, marketing masters, in-house counsel, business executives, career advisors, associates, law students, and others who have walked in your shoes offer perspective on issues ranging from networking, mentoring and blogging to hosting your own television show, starting a charity, and getting yourself published. A free audio version of The Opportunity Maker can be found here.
Reinventing Professional Services: Building Your Business in the Digital Marketplace How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life. The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today’s dynamic economic environment.
Getting Published for Business, Professional & Personal Development is a nationally-recognized resource on writing for business development. It contains a 25-page professionally-designed guidebook on the mechanics of publishing articles, as well as almost 75 pages of free material, including a set of current editorial calendars for various publications, submission guidelines, legal references to ethical materials in various states and a list of over 100 direct contacts (with e-mail addresses and phone numbers) at publications that may accept unsolicited work.

Thanks for Listening

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Miranda McCroskey – host of Lawpreneur Radio