128: Susan Tabor-Kleiman of Your Professional Writer discusses the founding of “Your Professional Writer” with us.

Susan Tabor-Kleiman is Owner of Your Professional Writer™ and a Lecturer at the University of Pennsylvania’s Wharton School of Business. An attorney since 1985, Susan has experience in nearly every industry sector: government, private, non-profit, and academia.  She and her team write professional bios, LinkedIn profiles, and other business communication for clients around the world.  As a workshop presenter, Susan trains others in how to create LinkedIn profiles that elevate their personal brand and accomplish personal and organizational objectives. As a Lecturer at Wharton, Susan teaches Advanced Persuasive Speaking in the MBA and Executive MBA program and is also a Writing Coach to first year MBA students.

Sponsors

ProVisors is a community of over 4,000 senior-level trusted advisors, including attorneys, accountants, and financial services professionals, from international, regional and boutique firms. All have the common goal of sharing knowledge and  resources to help each other provide exceptional service to their clients.

Listen to the podcast

Fail fast to succeed faster

• Listen as Susan tells us how she found a job at a Non-Profit and she ultimately became successful in writing grant requests using her persuasion skills.
• Susan describes how she started her current business because she like writing bios for people.  She didn’t want a website just yet so she pointed her URL to LinkedIn and people started asking for her help with their LinkedIn profiles.

Tell us something good

• Hear how Susan has used her career ups and downs to practice shifting and pivoting to be the success that she has become.
• Susan tells us that she was recently asked to give a talk on how to get press.  As she was preparing the talk, she was pleasantly surprised to find that her experience had left her well prepared to write and give the talk.

How do you support a Lawpreneur?

• Susan generously lays out some simple steps to improve our LinkedIn profiles us on the show:
  • Customize your profile URL.  LinkedIn makes this pretty easy.
  • Edit your headline.  Use key words and say what you do (not your position or job title).
  • Remember that your summary is the heart of your profile.  This is where you connect with y our audience.
    • Background is good (not a resume or bio).
    • Write your summary in the first person, it makes you more approachable.
    • Use LinkedIn’s media tools to add interviews to the summary to improve the power of you summary and to improve your searchability.
  • In your experience section, your goals should drive the positioning of your experience.  What you are currently focused on and looking to grow should be at the top of your experience section and then other positions can follow.
  • When sending a LinkedIn connection request, be sure to customize the request email.  LinkedIn is a networking platform, so start that networking with the request to connect.

Favorite Resource

• Facebook Groups

Favorite Books:

• Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition) (Que Biz-Tech)Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way.
• Crush It!: Why NOW Is the Time to Cash In on Your PassionDo you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

Thanks for Listening

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Miranda McCroskey – host of Lawpreneur Radio