179: John Zahn of Omnibeat discusses Digital Marketing solutions for lawyers with us.

John Zahn of Omnibeat is a successful business person who has learned the value of social media marketing and now shares these strategies with forward thinking clients. Times have changed and so have the way that people find and want to work with your business. Social media is no longer thought of as a fad, it is a huge wave of opportunity. Are you ready to ‘Catch the Wave’? John has more than 25 years’ experience as an owner of a high end swimming pool design and build firm. It was from the efforts of outstanding Digital Marketing that proved so successful that the idea of Omnibeat was born.

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Fail fast to succeed faster

• Early on John helped clients set the stage for online success and expected them to perform.  He realized after a few non-successes that Omnibeat would need to walk them through the steps diligently.

Tell us something good

• John tells us that they are finishing a website for an attorney, Laura Bromlow, who is newly on her own that really showcases her personality and skills as an attorney.

What’s on your desk?

• Omnibeat offers foundation to Lawpreneurs.  They start with a digital marketing plan which includes making sure that your website is state of the art.
• John reminds us that consistency in staying in touch with contacts and referrals is vital to building long term brand success.
• John strongly recommends that busy firms outsource their social media management.  Omnibeat offers a customer digital solution for each client.

Favorite Books:

• How to Win Friends and Influence People in the Digital AgeAn adaptation of Dale Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives. Now the first and best book of its kind has been rebooted to tame the complexities of modern times and will teach you how to communicate with diplomacy and tact, capitalize on a solid network, make people like you, project your message widely and clearly, be a more effective leader, increase your ability to get things done, and optimize the power of digital tools.

Thanks for Listening

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Miranda McCroskey – host of Lawpreneur Radio